澳门沙巴体育网址

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应用新一代信息技术推进农产品电商全面升级

来源:澳门沙巴体育网址_官方平台 发表日期: 2018-01-09 10:51:00

澳门沙巴体育网址

澳门沙巴体育网址ZHONGGUONONGYEDAXUEJIAOSHOUJIAOYUBUZHANGJIANGXUEZHELIDAOLIANG

  DIANZISHANGWUYIJINGCHENGWEIWOGUONONGCHANPINJINGYINGLIUTONGBUKEHUOQUEDEZHONGYAOTUJING。NONGCHANPINDIANSHANGBUJINJIDADEKUOZHANLENONGCHANPINXIAOSHOUQUDAO,HAINENGTONGGUODASHUJUYOUXIAOYINDAOHEZUZHINONGYESHENGCHAN,DUIYUTIGAONONGYEJINGZHENGLI,ZENGJIANONGMINSHOURU,SHIXIANCHENGXIANGJUNHENGFAZHANJUYOUZHONGYAOZUOYONG,SHINONGYEGONGJICEJIEGOUXINGGAIGEDEZHONGYAOZHUASHOU。YINGYONGXINYIDAIXINXIJISHUJIASUXINXILIU、ZIJINLIU、WULIU、SHANGLIUDESHENDURONGHE,JIANGWEINONGCHANPINDIANSHANGFAZHANZHURUXINDESHENGJIHEHUOLI,DAIDONGNONGCHANPINDIANSHANGQUANMIANSHENGJI,CHANSHENGGENGWEIXIANZHUDEJINGJIHESHEHUIXIAOYI。

  我国农产品电商发展历程回顾

  (YI)WOGUONONGCHANPINDIANSHANGJINGLILESIGEFAZHANJIEDUAN

  DIYIJIEDUAN: QIBUQI(1998-2004NIAN),YILIANGSHI、MIANHUAWANGSHANGJIAOYIWEIBIAOZHI。1998NIAN,ZHENGZHOUSHANGPINJIAOYISUOJICHENGXIANHUOWANG(XIANMING“ZHONGHUALIANGWANG”)KAISHIJINXINGWANGSHANGLIANGSHIJIAOYI;2002NIAN,QUANGUOMIANHUAJIAOYISHICHANGTUICHUSHANGPINMIANDIANZICUOHEJIAOYI,BINGTIGONGZIJIN、WULIUPEISONG、XINXIDENGPEITAOFUWU。ZHEIYISHIQI,NONGCHANPINDIANZISHANGWUZHUYAOJUXIANYUDAZONGJIAOYI,ZHISHIXIANHUOJIAOYIDEYIZHONGBUCHONG。

澳门沙巴体育网址  DIERJIEDUAN: XINGCHENGQI(2005-2011NIAN),YISHENGXIANNONGCHANPINWANGSHANGJIAOYIWEIBIAOZHI。2009KAISHI,QUANGUOYONGXIANLEYIDAPISHENGXIANDIANSHANG,GAIXIELERENMENDUINONGCHANPINDIANSHANGKETIDEDINGYIHENEIRONG,SHENGXIANNONGCHANPINDIANSHANGPINPAIYUNYINGYISHICHENGWEIREDIAN。ZHEIYISHIQI,NONGCHANPINDIANSHANGYURENMENRICHANGSHENGHUOZHIJIANDEJULIBUDUANBEILAJIN。

  DISANJIEDUAN: CHENGZHANGQI(2012-2014NIAN),YINONGCHANPINDIANSHANGCHUANGXINMOSHIDEJINGXIANGTUICHUWEIBIAOZHI。2014NIAN,SUIZHEDIANSHANGDEGUANGFANPUJI,B2C、C2C、C2B、O2ODENGGEZHONGDIANSHANGMOSHIBEIYINGYONGYUNONGCHANPINDIANSHANG;TONGSHI,XINYIDAIHULIANWANG、WULIANWANG、DASHUJU、YUNJISUAN、QUKUAILIANDENGDALIANGXIANJINXINXIJISHUBEIYINRUNONGCHANPINDIANSHANG。ZHEIYISHIQI,NONGCHANPINDIANSHANGSHOUZIBENQINGLAI,RONGZIHEJIANBINGZHONGZUPINFA。

  DISIJIEDUAN: FAZHANQI(2015NIANZHIJIN),YINONGCHANPINDIANSHANGXIANGGUANZHENGCEDEMIJICHUTAIWEIBIAOZHI。SUIZHEGUOWUYUAN《GUANYUJIJITUIJIN“HULIANWANG+”XINGDONGDEZHIDAOYIJIAN》、《GUANYUCUJINNONGCUNDIANZISHANGWUJIAKUAIFAZHANDEZHIDAOYIJIAN》、《GUANYUSHENRUSHISHI“HULIANWANG+LIUTONG”XINGDONGJIHUADEYIJIAN》DENGZHUDUOZHENGCEWENJIANDESHISHI,NONGCHANPINDIANSHANGXUNSUFAZHAN,YUELAIYUEDUODEXIAOFEIZHETONGGUOWANGLUOZHIJIEGOUMAITESENONGCHANPIN。

澳门沙巴体育网址  (ER)JINGXIHUA、BIAOZHUNHUA、PINPAIHUASHINONGCHANPINDIANSHANGZHULIUQUSHI

澳门沙巴体育网址  JISHUJINBUZHICHENGJINGXIHUA。WULIANWANG、DASHUJUDENGXINYIDAIXINXIJISHUDEGUANGFANYINGYONG,TUIDONGLEJINGZHUNNONGYE、DINGDANNONGYEDEFAZHAN,ZHICHENGLEBUDUANXIFENDENONGCHANPINDIANSHANGSHICHANG,JIANGBUDUANYINGHERENMENDUINONGCHANPINDUOYANGHUADEXUQIU。

澳门沙巴体育网址  PINZHIBAKONGDAOBIBIAOZHUNHUA。SUIZHENONGCHANPINZHILIANGANQUANYAOQIUDETIGAOHELIUTONGBIAOZHUNTIXIDEBUDUANWANSHAN,DIANSHANGPINGTAIZHENGCONGYINGJIANJINGYINGQUDAOXIANGBAKONGSHENGCHANPINZHIYANJIN,DAOBINONGCHANPINSHENGCHANDUANGAILIANGGONGYIHEFUWU,TISHENGPINZHI,WOGUONONGCHANPINDIANSHANGDEBIAOZHUNHUAJIJIANGPOJU。

  XIAOFEISHENGJIHUHUANPINPAIHUA。YUELAIYUEDUODEPINPAIHUANONGCHANPINCAIZHEQUANSHEHUIXIAOFEISHENGJIDEJIEZOU,ZOUCHULEDIJIAJINGZHENGDEWUQU,SHIXIANLEZISHENCHANPINDEYIJIA,FUYULENONGCHANPINPINPAIXINDENEIHANHEWAIYAN,ZHENGZAITONGGUOQUYUGONGYONGPINPAIJIANSHEDENGTUJINGTISUNONGCHANPINPINPAIHUADEJINCHENG。

  我国农产品电商存在的主要问题

  (YI)ZUZHIHUACHENGDUDI、CHANYEGUIMOXIAO

澳门沙巴体育网址  WOGUOGUANGDANONGCUNDIQUDENONGMINSHENGCHANZUZHIHUACHENGDUDI,RENGYIDANYINONGHUJINGYINGWEIZHU,NONGCHANPINYAOMEQUEFATESE,YAOMEYOUTESEMEIGUIMO,YAOMEYOUGUIMOMEIJIAZHI,YAOMEYOUJIAZHIMEIPINPAI,HENNANXINGCHENGWANGSHANGKEXIAOSHOUDESHANGPIN。BUSHAODIFANGTESENONGCHANPINCHUZIJIATINGZUOFANGSHISHENGCHANHUOGETIJIAGONG,SHOUXIANYUCHANGDI、RENYUAN、SHEBEIDENGTIAOJIAN,HENNANDADAOSHENQINGSHENGCHANXUKEZHENGDEYAOQIU,DAOZHIDIFANGTESENONGCHANPINWUFAZAIDIANZISHANGWUPINGTAISHANG“HEGUI”XIAOSHOU。

  (ER)NONGCHANPINBIAOZHUNHUACHENGDUDI

  NONGCHANPINDIANSHANGFAZHANDEYIDA“TONGDIAN”,SHICHUANTONGDEXIAOGUIMONONGHUSUOJUBEIDESHENGCHANJISHUHEJINGYINGYISHIYUXIANDAIHUALINGSHOUYEDECHANPINBIAOZHUNHUAZHIJIANDEMAODUN。MUQIANWOGUONONGCHANPINBIAOZHUNHUACHENGDUHENDI,GUANGDANONGMINRENGCAIYONGCHUANTONGDESHENGCHANFANGSHI,WUFASHIYINGHEMANZUXIANDAIDIANZISHANGWUDECAIGOU、XIAOSHOUBIAOZHUN,NONGCHANPINDEGUIGEHUA、BIAOZHUNHUA、BAOZHUANGHUAJIDAITIGAO。ZHENGRUYOUXIEYUNYINGSHANGSUOYAN,“NONGYECHUYU19SHIJI,DIANSHANGCHUYU21SHIJI,ERZHEHENNANQIANSHOU”。

  (SAN)NONGCHANPINZHILIANGANQUANRENZHENGDUDI

澳门沙巴体育网址  ZAINONGCHANPINZHILIANGANQUANRENZHENGTIXIJIANSHESHANG,WOGUONONGCHANPINZHILIANGANQUANRENZHENGMEIYOUWANQUANNARUFALVFANCHOU,WUGONGHAINONGCHANPINDENGRENZHENGMEIYOUCONGFALVDEJIAODUJIYUMINGQUEHEKENDING。YOUYUNONGCHANPINZHILIANGANQUANRENZHENGZAIWOGUOHAISHUYUXINSHENGSHIWU,NONGCHANPINZHILIANGANQUANRENZHENGDEZONGTIGUIMOJIAOXIAO,JIASHANGXUANCHUANTUIGUANGLIDUBUGOU,DAOZHIQIYEHEXIAOFEIZHEDUIQIRENZHICHENGDUYOUDAITIGAO。

  (SI)LENGLIANWULIUSHESHIBUZU、WULIUPEISONGCUNZAIZHANGAI

澳门沙巴体育网址  NONGCHANPINQUANCHENGLENGLIANTOURUDA,LENGLIANWULIUSHESHIPUBIANBUZU,TONGSHIQUEFAWEIZHONGXIAODIANSHANGQIYEHENONGHUTIGONGBIAOZHUNHUALENGLIANWULIUDEGONGGONGFUWUPINGTAI,DAOZHISHENGXIANNONGCHANPINWANGXIAOKUNNAN。BUSHAOSHENGXIANNONGCHANPINDECHANDIYULENGBUZU,YUNDAODAZHONGCHENGSHIYULENGCHENGBENGAO、LANGFEIDA。TONGSHI,CHUYUSHUJUANQUANHESHICHANGJINGZHENGKAOLV,MUQIANCONGSHINONGCUNWULIUPEISONGDEQIYE、JIGOUZHIJIANPEISONGXINXIGONGXIANGCHENGDUBUGAO,WULIUDANJUSHUJUMEIYOUDATONG,“MANCHELAIKONGCHEQU”SHIDEDANXIANGWULIUJIAODUO。

澳门沙巴体育网址  (WU)DIANSHANGRENCAIQUEFA、DUIWUBUWENDING

  NONGCUNDIANSHANGYUNYINGRENCAI、ZHUANYEYUNYINGSHANG、WENDINGDECUNJIZHANDIANFUZERENQUEFA。TONGSHI,DIANSHANGPEIXUNZHUZHONGPUJISHI,SHEJI、BAOZHUANGDENGZHUANYEHUAPEIXUNSHAO,PEIXUNCENGCIQIAN。BUFENDIFANGZHENGFUWEITUOQIYEHUOPEIXUNJIGOUKAIZHANPEIXUN,ZHISHIWEILEWANCHENGPEIXUNRENWU,ZHENZHENGDEPEIXUNXIAOGUOBINGBULIXIANG。

  推进我国农产品电商发展的对策

  (YI)TUIJINJICHUSHESHIJIANSHE

澳门沙巴体育网址  JIAKUAINONGCUNDIQUHULIANWANGJICHUSHESHIJIANSHE,DUIYUNONGCHANPINCHANLIANGJIAODAQIEYOUSHANGWANGXIAOSHOUXUQIUDEDIQU,YOUZHENGFUBUTIE,TISHENGDAIKUAN、ZENGSHEFUWUQIDENG,JIANCHENGSHIYUDIANZISHANGWUJIAOYIDEWANGLUOPINGTAI。GAIBIANZHONGSHENGCHAN、QINGYUNSHUDECHUANTONGGUANNIAN,JIADADUINONGCHANPINTIANTOUYUCHULISHESHI、BAOXIANJIDI、LENGLIANYUNSHU、PIFASHICHANG、LENGKUDENGXIANGMUJIANSHEDECAIZHENGXINGZIJINBUTIELIDU,JIAKUAICHANXIAOLIANGDILENGKU、LENGLIANPIFASHICHANGDENGLENGLIANSHESHIJIANSHEHEXIAODIBIANLIDIANDENGYINGXIAOWANGLUOJIANSHE。

澳门沙巴体育网址  (ER)TUIJINXINYIDAIXINXIJISHUYINGYONG

  DALITUIJINYIWULIANWANG、YUNJISUAN、DASHUJUYIJIYIDONGZHINENGZHONGDUANWEIZHUYAODAIBIAODEXINYIDAIXINXIJISHUZAINONGCHANPINDIANSHANGZHONGDEYINGYONG。YONGWULIANWANGJISHUGAIZAOXINXILIU、WULIU、ZIJINLIU,TISHENGGONGYINGLIANDEXIAOLV,JIANSHAOKUCUN,TIGAOZIJINZHOUZHUANLV;TONGGUOYUNJISUANJISHU,TISHENGDIANSHANGPINGTAIQIYEDEZIYUANLIYONGXIAOLV、JIANSHAOYUNYINGTOUZICONGERDAFUDUJIANGDIYUNYINGCHENGBEN;LIYONGDASHUJUJISHU,WEIDIANSHANGPINGTAIDEZONGHEJUECEDIANDINGJICHU;LIYONGZHINENGZHONGDUANJISHUSHENHUAJIEJUEDIANSHANGPINGTAIDEDIANZIZHIFUWENTI,TUIDONGZHENGGEXINXIXIAOFEISHICHANGDEKUAISUFAZHAN。

  (SAN)YOUHUANONGCHANPINDIANSHANGDEZHENGCEHUANJING

澳门沙巴体育网址  ZAIYOUHUACHANPINDIANSHANGFAZHANHUANJINGFANGMIAN,YAOTUIJINDIANZISHANGWULIFAGONGZUO,JIANQUANBIAOZHUNTIXI,JIAKUAIDIANZISHANGWUTONGJIJIANCEHEXINYONGTIXIJIANSHE,JIJICANYUGUOJIGUIZEZHIDING。YAOCUJINDIANZISHANGWUJINNONGCUNJINSHEQU,TUIJINFUWUYEDIANZISHANGWUYINGYONG,KAIZHANDIANZISHANGWUYUWULIUKUAIDIXIETONGFAZHANSHIDIAN,TUIDONGKUAJINGDIANZISHANGWUJIANKANGFAZHAN。

  (SI)JIAQIANGNONGCHANPINBIAOZHUNHUA

  GULIZHENGFULIANHEDAXINGDIANSHANGPINGTAIQIYEGONGTONGTUIJINNONGYEBIAOZHUNHUAJINCHENG。GEJIZHENGFUYAOJIJIYUDAXINGDIANSHANGPINGTAIQIYEKAIZHANHEZUO,YOUXIANTUPONONGCHANPINBIAOZHUNHUA。JIANYINONGYENONGCUNBU、SHANGWUBUHEGUOJIABIAOZHUNWEIJIANLIHEWANSHANNONGCHANPINDIANZISHANGWUBIAOZHUNTIXI,LVXIANCONGXIANSHANGXIAOSHOUZHANBIGAODENONGCHANPINKAISHI,YANJIUSHISHICAIZHENGZIJINZHICHIDE“NONGCHANPINBIAOZHUNHUA”XIANGMU。

  (WU)JIAQIANGNONGCHANPINZHILIANGRENZHENG

  GEJIZHENGFUYAOJIADAZIJINTOURU,DUISHENGCHANNONGCHANPINDENONGHU,SHIXINGYANGEDEHUJIBIANMAZHIDU,YIHUYIMA,BUGUANMEIHUSHENGCHANHEZHONGNONGCHANPIN,DOUSHIYONGTONGYIPEIFADE、MEIHUWEIYIDEBIANMA。MEIPICHANPINSHANGSHI,CHUJIATIEBIANMAWAI,HAIYINGJIATIEBENPICHANPINCAISHOURIQI,TONGYICAISHOURIQIDECHANPIN,WEITONGYIGEPICI。DUIJINGJIANYANBUMENJIANYANDE,HAIYINGFUDAICHANPINJIANYANHEGEZHENGSHU。YIFANGMIANSHIYIDANFAXIANZHILIANGWENTI,BIANYUGAIPICICHANPINDEZHAOHUIERBUYINGXIANGQITAPICICHANPIN;LINGYIFANGMIANSHIKEYIGENJUBIANMASUYUANZHAODAOSHENGCHANZHE,YOULIYUZERENZHUIJIU。

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